Dr Paul Farrow
Privacy · Publisher Monetization · AI · Neuroscience
Principal Product Manager at Microsoft Advertising and board member at The NAI, Prebid.org, and IAB Europe. I ran the Privacy Product for Microsoft Ads and help direct Microsoft’s Privacy-Preserving strategy across the business — shaping standards like Prebid’s UID2 integration, privacy-enhancing technologies, and post-cookie identity frameworks.
I’m now focused on the next inflection point: ensuring publishers can continue to monetize their content in the AI era — where crawlers, agents, and LLMs are reshaping how information is discovered, consumed, and valued.
Media
Contact
Experience
| 2022 – present | Principal Product Manager / Senior PM, Microsoft Advertising Privacy, Identity, Publisher Monetization, AI. |
| 2021 – 2022 | Product Manager / Senior PM, Xandr Programmatic marketplace, analytics. |
| 2018 – 2021 | Manager, Solutions Consulting, AppNexus Client solutions, knowledge transfer, programmatic advertising. |
| 2012 – 2018 | Research Scientist, DZNE · UCL · Ipsen · Evotec Neuroscience, synaptic transmission, drug discovery. |
Board & Industry
- The NAI — Board Member (Dec 2025 – present)
- IAB Europe — Board Member (Jun 2025 – present)
- Prebid.org — Board Member (Sep 2024 – present)
- Contributor to TCF, GPP, and privacy-by-design frameworks
Current Focus
How publishers protect and monetize their content as AI agents, crawlers, and LLMs become primary consumers of the open web. This includes commercial licensing, traffic attribution, content-value signalling, and sustainable business models for journalism and specialist publishing in an AI-mediated landscape.
Education
PhD Neuroscience — University of Bristol
BSc (Hons) Pharmacology — University of Bristol
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