Curriculum Vitae
Dr Paul Farrow
Principal Product Manager at Microsoft Advertising. Neuroscientist by training (PhD, University of Bristol). Board member at The NAI, Prebid.org, and IAB Europe.
I work at the intersection of privacy, identity, and how the open web continues to be paid for as AI agents and LLMs become its primary readers.
Experience
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Board Member The NAI · Network Advertising InitiativeDec 2025 — present
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Board Member IAB EuropeJun 2025 — present
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Board Member Prebid.orgSep 2024 — present
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Principal Product Manager Microsoft AdvertisingSep 2023 — present
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Senior Product Manager Microsoft AdvertisingJun 2022 — Sep 2023
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Senior Product Manager XandrMar 2022 — Jun 2022
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Product Manager XandrApr 2021 — Mar 2022
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Manager, Solutions Consulting AppNexusSep 2018 — Apr 2021
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Senior Research Scientist EvotecAug 2017 — May 2018
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Scientist Ipsen BioinnovationSep 2015 — Aug 2017
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Postdoctoral Researcher University College London (UCL)Sep 2014 — Sep 2015
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Postdoctoral Researcher DZNE · German Center for Neurodegenerative DiseasesJan 2012 — Aug 2014
Education
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PhD, Neuroscience University of Bristol2011
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BSc (Hons), Pharmacology University of Bristol
Skills
Product & Strategy
Product management
Privacy product strategy
Digital advertising
Identity & consent
Board governance
Industry standards
Technology
Privacy-enhancing tech
Prebid / header bidding
TCF / GPP
APIs
Data analysis
Statistical modelling
Scientific Research
Neuroscience
Synaptic transmission
AMPA receptors
Electrophysiology
Scientific writing
Selected Publications & Talks
- Coexpressed auxiliary subunits exhibit distinct modulatory profiles on AMPA receptor function Khodosevich, Jacobi, Farrow et al. · Neuron · 2014
- Auxiliary subunits of the CKAMP family differentially modulate AMPA receptor properties Farrow et al. · eLife · 2015
- A preview of the Ad Selection API arrives in Microsoft Edge Microsoft Advertising blog · Oct 2024
- Ad personalization remains key goal amid privacy worries Beet.TV interview · Nov 2024
Contact
Open to conversations on privacy, identity, AI & the open web, ad tech, and neuroscience.
Email: paulfarrow@microsoft.com
LinkedIn: paulandrewfarrow