Privacy. Publisher Monetization.
The AI Era.

Principal Product Manager, Microsoft Advertising

Board member at The NAI, Prebid.org, and IAB Europe. I ran the Privacy Product for Microsoft Ads and help direct Microsoft's Privacy-Preserving strategy across the business — shaping standards like Prebid's UID2 integration, privacy-enhancing technologies, and post-cookie identity frameworks.

Now focused on the next inflection point: ensuring publishers can continue to monetize their content in the AI era — where crawlers, agents, and LLMs are reshaping how information is discovered, consumed, and valued.

Current Focus

How publishers protect and monetize their content as AI agents, crawlers, and LLMs become primary consumers of the open web. This includes commercial licensing, traffic attribution, content-value signalling, and sustainable business models for journalism and specialist publishing in an AI-mediated landscape.

Featured Writing

Board & Industry

The NAI Board Member · Dec 2025
IAB Europe Board Member · Jun 2025
Prebid.org Board Member · Sep 2024
TCF / GPP Privacy frameworks contributor

Experience

2022 – present

Principal Product Manager / Senior PM, Microsoft Advertising

Privacy, Identity, Publisher Monetization, AI.

2021 – 2022

Product Manager / Senior PM, Xandr

Programmatic marketplace, analytics.

2018 – 2021

Manager, Solutions Consulting, AppNexus

Client solutions, knowledge transfer, programmatic advertising.

2012 – 2018

Research Scientist, DZNE · UCL · Ipsen · Evotec

Neuroscience, synaptic transmission, drug discovery.

Media

Education

PhD Neuroscience — University of Bristol
BSc (Hons) Pharmacology — University of Bristol

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