Principal Product Manager, Microsoft Advertising
Board member at The NAI, Prebid.org, and IAB Europe. I ran the Privacy Product for Microsoft Ads and help direct Microsoft's Privacy-Preserving strategy across the business — shaping standards like Prebid's UID2 integration, privacy-enhancing technologies, and post-cookie identity frameworks.
Now focused on the next inflection point: ensuring publishers can continue to monetize their content in the AI era — where crawlers, agents, and LLMs are reshaping how information is discovered, consumed, and valued.
How publishers protect and monetize their content as AI agents, crawlers, and LLMs become primary consumers of the open web. This includes commercial licensing, traffic attribution, content-value signalling, and sustainable business models for journalism and specialist publishing in an AI-mediated landscape.
The frameworks and principles needed to build ethical AI systems in the advertising ecosystem.
How PETs are reshaping digital advertising while preserving user privacy and publisher revenue.
Where the programmatic landscape is heading and what publishers need to prepare for.
Principal Product Manager / Senior PM, Microsoft Advertising
Privacy, Identity, Publisher Monetization, AI.
Product Manager / Senior PM, Xandr
Programmatic marketplace, analytics.
Manager, Solutions Consulting, AppNexus
Client solutions, knowledge transfer, programmatic advertising.
Research Scientist, DZNE · UCL · Ipsen · Evotec
Neuroscience, synaptic transmission, drug discovery.
PhD Neuroscience — University of Bristol
BSc (Hons) Pharmacology — University of Bristol
Sign in with your Microsoft account to access deeper content.